AdsRunner Facebook Ads Agency help you market your brand and scale your business through innovative and proven marketing techniques using Facebook Ads
How To Get More From Facebook Ads For Less!
If you read our thoughts on Social Media Marketing, you will by now have clearer ideas about how social media advertising works. Now, too with Facebook, recently rebranding as ‘Meta’, with Instagram and WhatsApp joining the family, you’ll see why Facebook is such a powerful advertising platform and a sales channel for your business.
What You Need To Know About The Power of Facebook
Recently, we were speaking with a marketing client about Facebook, who was shocked to find out that we’re still using Facebook. In his own very words: “Really? Do you still use Facebook?” He seemed shocked that people are still using that platform.
What he did not know was that, in fact, to this very day, Facebook remains the most used social media platform and it still leads the market, with nearly 3 Billion users who daily stay immersed there for around 33 minutes, according to research.
As of January 2021, 4.2 billion people were using social media globally; 2.80 billion of these digital socialites are active Facebook users. The recent report by eMarketer shows that Facebook is still the leader in terms of the number of minutes spent on social media both in the UK and the US, followed by TikTok, Twitter, and Instagram consecutively. Your takeaway here, don’t assume Facebook has had its day. Billions of people are still hooked in and giving up their data on how they use that platform, what their interests are and who they are connected with.
Our point here is that you don’t want to disregard such a powerful sales channel altogether, just because you personally might not use it, or think that other people don’t either! It’s a great place to start when putting your toe in the water. Our client was really surprised with the results we helped them get, once we started experimenting and running Facebook ads in collaboration with them.
In fact, in many of the advertising campaigns that AdsRunner runs with you, not only do Facebook Ads Agency UK have a lower cost per click (CPC) for those organisations investing their marketing budgets here, they also have a higher ‘conversion rate’ than Instagram. That being said, from experience, using both in combination is a really good idea whenever your advertising budget permits.
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